Module 5 - Logo Design

1. Discuss what you thought about creating your logo.

I thought that the process of creating my own logo was interesting and exciting. I spent some time researching other logos and how they have lasted the test of time. The process of creating my logo was difficult before I planned what I wanted to accomplish.

2. Describe the process: creative thinking skills and ideas you used in the logo creation.

I began the process of creating my logo by first thinking about what I wanted my logo to represent. I thought about a specific brand that I want to create through the use of my logo. From this point I began sketching different patterns and designs that could form this logo. I finally decided to utilize the name of company as part of logo as it also represents the customers. This is how I create the end result of what my final logo is today.

3. What was the most important discovery you made in the creation of your logo?

The most important discovery I made in the creation of my own logo was the history of logos and the value a logo can offer. Logos represent a company’s past as well as future. They define the product offerings of a specific company as well as the market in which those offerings are targeting. A logo can represent the rating of a company and persuade consumers to buy products that have a logo of a positive rated company. This is what I would hope my logo would do if I ever utilized it in my own business.
 

4. What is the most important information you learned from watching the videos, PowerPoint, and reading material for this project? What is your opinion of the videos?

The videos were very helpful in defining what a logo is, how to create one and what they should represent. The most important information I learned from the videos about logos is that they need to be designed to capture the company’s spirit and work across different formats, such as on paper, signs, windows, and Web pages. The logo should speak to consumers and be recognizable with a single glance.